Likeness & Voice Licence

Last updated: 2 November 2026

ClonifyLab is a service of DecodeIT OÜ (registry code 16593048, Tallinn, Estonia).

In short: you let us make an AI clone of your face and voice from one recording you make yourself, and use it only for the videos named in your consent sentence, which you or the business you present for approve one by one. You can withdraw at any time: then no new video is made with your clone, and we delete it and every video made with it within 30 days.

1. Who this licence is between

1.1 You are the person in the recording: our customer, cloning yourself (only while you have a paid plan), or a presenter who records their consent for a business that is our client. You must be 18 or over, and you must live in the EU.

1.2 We are DecodeIT OÜ, trading as ClonifyLab (details at the top).

1.3 You accept this licence yourself, on our consent page, by speaking the consent sentence, ticking the consent box and pressing Accept. Nobody can accept it for you: not your employer and not the business you present for.

2.1 Your recording is one continuous take of 3–5 minutes (a prospect demo: a 1-minute selfie recorded live). It starts with you reading the consent sentence and a random 4-word phrase that our page shows only when the recording starts (the phrase is valid for 10 minutes). We check the phrase in the transcript; nobody else can say your phrase on camera.

2.2 The sentence you read depends on who you are:

A customer cloning themself:

"My name is [your full name]. Today is [date]. I agree that ClonifyLab may make an AI clone of my face and voice from this recording and use it to make videos in any language I choose, for my own accounts and ads. I can withdraw this at any time. My phrase is: [the four words]."

A presenter for a business client:

"My name is [your full name]. Today is [date]. I agree that ClonifyLab may make an AI clone of my face and voice from this recording and use it to make videos in the languages [company] chooses, for [company]'s own accounts and ads. I can withdraw this at any time. My phrase is: [the four words]."

A prospect asking for a demo (a 1-minute selfie recorded live, with the tick "Use this only for my demo"):

"My name is [your full name]. Today is [date]. I agree that ClonifyLab may make an AI clone of my face and voice from this recording only to make one short demo video for me. I can withdraw this at any time. My phrase is: [the four words]."

ClonifyLab's founder (our own brands):

"My name is [full name]. Today is [date]. I agree that ClonifyLab may make an AI clone of my face and voice from this recording and use it to make videos in any language for ProLyft, ClonifyLab and my own accounts, including ClonifyLab's website and ads. I can withdraw this at any time. My phrase is: [the four words]."

2.3 The consent part of the recording is cut off and never appears in a video.

3. What you allow us to do

3.1 You give us a non-exclusive, royalty-free licence to:

make an AI clone of your face and voice from your recording: short clips of you cut from the recording, and a voice model made by our voice provider;
use the clone to make videos in which your recorded face is lip-synced to new speech in your cloned voice, mixed with real footage;
make those videos in other languages where your consent sentence covers them and the customer or business orders them;
post the approved videos on, and use them in ads for, only the accounts named in your consent sentence, and keep them as our Privacy Policy says.

3.2 Every video is approved before it posts: by you if you are the customer, or by the business's listed approvers if you are a presenter. Every video carries invisible marks (C2PA Content Credentials and a watermark), and the platform's AI label goes on wherever the law or the platform requires it.

3.3 Your face and voice are processed as special-category (biometric) data. Your consent sentence, your tick and your acceptance of this licence are your explicit consent under Article 9(2)(a) of Regulation (EU) 2016/679 (GDPR).

4. What we will never do

Use your clone for anyone or anything not named in your consent sentence.
Use your clone in a political, sexual, misleading or unlawful video, or make you endorse something as a customer when you aren't one (our Acceptable Use Policy).
Sell or license your clone or your recording to anyone else, or use them to train AI models.
Use your clone in our own website, ads or examples, unless your consent sentence says so.
Make a clone from any recording other than your consent recording.

5. Files that leave our service (exports and downloads)

When a file with your clone is downloaded or exported (for example by a business client):

it may be used only on the accounts and in the ads named in your consent sentence, and only while this licence runs;
nobody may change what you say in it, re-voice you, or cut it into something that changes its meaning;
the C2PA data and the watermark stay in it, and whoever posts it switches on the platform's AI label where it's required;
after you withdraw, the customer or business stops any new use and removes their own posts of you within 30 days, where the platform allows it.

6. How long this licence runs

6.1 This licence runs until your clone is deleted. That happens:

when you withdraw your consent (section 7);
within 30 days after the customer's plan ends (the end of the paid period), or after a business's contract ends; or
for a prospect demo, 30 days after the recording, unless the business signs with us.

6.2 Clone videos can be made only until 3 days before the clone is deleted.

7.1 You can withdraw at any time, without giving a reason: in the app, in our Telegram bot (@ClonifyLabBot), or by email to info@clonifylab.com. Presenters can do this themselves, without asking the business.

7.2 From the moment you withdraw:

no new video is made with your face or voice;
videos being made and posts not yet published that use your clone are cancelled;
downloads and exports of videos with your clone stop;
we delete your clone (the clips and the voice model, at our providers too) and every video made with it within 30 days.

7.3 Posts already published stay on the social accounts where they were posted until their owner removes them. A business client must remove its own posts of you within 30 days where the platform allows it (section 5).

7.4 Withdrawing doesn't make what was done before unlawful.

8. The evidence we keep

We keep the consent part of your recording (about 20 seconds) and its transcript as proof that you consented, while your clone exists and for 3 years after it is deleted; after that we keep only a fingerprint (hash) of it. We use it only to prove your consent, for example if someone questions a video. Our Privacy Policy explains your rights.

9. Payment

You receive no payment from us under this licence. If you present for a business, any payment for your work is between you and that business.

10. Transfer to our successor company

We may transfer this licence and your recorded consent to our planned successor company, ClonifyLab OÜ, or to another company we control or that takes over ClonifyLab. We'll tell you before it happens; your rights under this licence stay the same.

11. Law

Estonian law applies to this licence, and you keep the protection of the mandatory rules of the country where you live. Questions: info@clonifylab.com.